Why Is Online Advertising So Hot?

Online advertising is the buzz word now-a-days amongst advertisers and businesses trying to appeal to masses and it ought to be, with 1.14 billion people worldwide having access to the internet and number continuously growing day by day, online advertising provides an unlimited potential for businesses of all kinds to expand their client base and boost their profits. From a kid to a teenager and from an adult to a sixty year old man everyone uses internet to access relevant information about various products and services, thus internet allows a opportunity to market your product to the masses and the only way you can tap into this is by online advertising.A major factor contributing to the rising popularity of online advertising is the fact that compared to traditional media; online advertising is far cheaper and can produce almost immediate results. And in online advertising you get to appeal to people who are interested in your products by placing your ads on the sites offering products/services relating to your field and also you can select keywords for which your ads will appear on search listings and optimize your site according to the keyword specific to your business, so that it features in top search listings.Compare this to the traditional media where you can just make a blind guess as to whether the product you are advertising for reaches intended audience. Take for example a television advertising, there are good chance that you are appealing to audience in which majority are not interested in your product or cannot afford it or even they changed the channel while your ad was telecasted or perhaps no one was present when your ad appeared. In fact according to Greg Stuart of Interactive Advertising Bureau, every year around $220 billions of advertiser’s money worldwide, is spent on ads that reach wrong audience or no audience at all.Now on the contrary if your ad appears on the websites and relevant to your field of business and in search listing for keywords relating to your field, then you can be sure that at least you are targeting the audience that has already shown interest in the product/service related to your field. This could be the biggest plus offered by online advertising as it allows you to select the criteria for which you ads appear and that too at a lower cost compared to traditional advertising.Some may argue that the cost advantage held by online advertising will not last longer as it becomes more popular marketing tool and an increasing number of businesses take plunge into online advertising. They might be right but online advertising has many other factors that make it more of a viable option. In online advertising arena you can appear to specific audience not only on the basis of keywords but also on the basis of geographies. Thus you can have your product appeal only to the audience in a particular geographical region in the world. So online advertising not only allows you address a broad audience but it also allows you to address specific audience in a particular geographical region.Online advertising reveals right information to the relevant audience instead of just blindly targeting a broad audience. Also unlike traditional media where advertisements are considered nuisance by user, online advertisements tend to be considered more of a source of information. Thus propensity of an user clicking on your ad is higher if your ad appears to be a source of relevant information an user is looking for.With more efficient and constantly improving internet technologies you can realistically track the number of users visiting your sites after clicking on your ads, Google AdWords is a very good example of this. Thus instead of empty guesses you can have realistic estimates about the effectiveness of your advertisement. So now a company can allocate their advertising budget more appropriately rather than just allocate an arbitrary amount, not knowing whether it can produce measurable returns or not.And all these factors are contributing to rising popularity of online advertising and increasingly more and more companies are looking towards increasing their spending on online advertising. In fact according Interactive Advertising Bureau online ad spends hit $17 billion in 2006 and are set to rise even higher in 2007, so for those of you thinking that online advertising is hot, its set get even hotter.

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Internet Advertising Tip – How to Save Time and Make More Money

Do you ever get frustrated when having spend a lot of time placing banner and link advertising on numerous websites you get notified that the particular advertisements are either no longer running or no longer paying?Here is a simple tip that saves time and enables you to immediately replace ads on hundreds of your websites at an instant. You can easily overcome the problem of giving advertisers free space on your websites and replace dud ads with newer ones instantly – no matter how many websites you have with the dud ads on.You can save yourself a heap of time when you place advertising links and banners on multiple sites that you own with the use of the “iFrame” tool. This is a very neat tool that allows you to place content from another website into your own. It is not difficult to learn. Just play around with the code iFrame Code You will have to adjust the width and height to suit the ad size and obviously you need to use “yourdomain”. It is quite useful for framing other websites in your own to provide content – but the most productive use is for use in placing advertisements on your own websites.Say you have a specific ad or group of ads you plan to put on your websites. What happens when the advertisers suspend their program and no longer pay you for the ads you are displaying? Naturally you go about replacing those advertisements on each of your sites. As the number of sites you have grow the task of dismantling ads becomes enormous.Save yourself the efforts by initially posting the ads onto a single page of one of your websites – with nothing else on the page. Just the specific ad. (Also it is useful if you have a group of ads suitable for boxing together – in which case you can group them all on a single page – so they might appear as a banner containing four or more compatible advertisements for displaying on multiple websites. That is really neat too = as instead of having to put say four or five ads individually on your websites you can put them all at the same time – with just one simple tool.)Use “iFrame” to place the advertisement on all your various websites. All you need do is first place the “iFrame” code around the “URL” of the specific page on which the ad / or ads have been initially placed. Then just paste the “iFrame” captured advertisements onto the websites you wish to see them display. You can in this manner very easily duplicate groups of advertising banners across thousands of websites.When an advertiser suspends their campaign or you see that you are not making money with their ads you can change the advertisement displaying on all of you websites simply by altering only the one page which you initially coded for the advertisement. The “iframe” then is altered everywhere it has been inserted – so voila, you have a massive ad replacement exercise completed with just one zap!Note – you do not have to touch the “iframe” coding on any of your display websites – only on the principal page on one website – the one on which you actually placed the advertising banner codes.Just think about it for a moment. How much time does it take a) when you first place the same advertisements on multiple sites (using the old school method you need to do each one separately – carefully checking the ad coding for each website on which you wish to see the advertisements display)
b) If you try to group advertisements for display on multiple pages – the old school process takes an enormous amount of time and requires attention to detail in the page coding for the ads to display as desired.
c) When an advertiser discontinues their campaign you end up providing Free advertising for them until you are able to dismantle all of their ads across your entire website portfolio.
d) When you replace the unwanted ads the old school process is so arduous – going to each of your websites one by one.If you take a few moments initially to utilize the “iFrame” whenever you go about placing advertising banners or links on your websites then you will be rewarded with substantial time saving – and your efforts can be better spent doing more productive things.

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